The Power of Testimonials © Michael Losier

When you give good service, you'll get good comments. How can you tap into the value and credibility of what others are saying about your product or service?

Testimonials offer written proof that what you say in your flyers and brochures is true. In fact, the use of testimonials on flyers, brochures, or even on the back of your business card can speak volumes for your business.

Here are a few tips and techniques for using testimonials:

1. If asking someone for a testimonial, here is a question to ask where the answer is usually just enough to use. The question is: "If you were going to tell someone about my services (products) what would you tell them?"

2. When quoting a testimonial, be sure to ask for permission. The value for someone to let you use their testimonial is they get free publicity on your materials.

3. Where appropriate, use the person's full name, position, and their company. Can you feel and see the difference between the following:
   S. Smith or Susan Smith, Manager, Sales & Marketing, ABC Company.

4. Keep the testimonial to a couple of sentences or one short paragraph.

5. Write the testimonial in italics, this adds to the appearance that someone is 'saying' it.

6. Testimonials can either be solicited, used from thank cards/notes that you receive from your clients, or from conversations that you have had with them.

7. Keep a file folder of notes, cards or other forms of testimonials that you may use at a later time

Businesses can and do operate solely on testimonials and referrals. Be sure to acknowledge the person who gave you a testimonial or referral. A short note goes a long way in the referral business.

Remember ... to get referrals, give referrals.

 

Michael Losier is an N.L.P. Practitioner and a Business Success Coach living in Victoria, BC Canada. He facilitates a number of live communication and business related seminars, workshops, and international TeleClasses. His TeleClasses can be found at TeleClass International http://www.teleclassinternational.com/

Michael assists and supports Business owners and Entrepreneurs so they can more easily attract customers to their business.