6 Tips How to Make Your Brochures and Promotional Materials Attract Clients & Customers © Michael Losier

It takes a reader just a few seconds to decide whether the brochures and flyers that they are reading will get more of their attention. When planning your promotional materials, flyers, brochures and websites. Here are just a few ways to stimulate the reader’s interest in what services or products you have that will increase your sales:

1. Answer the reader’s unasked question, “What’s in it for me?” In other words, what are the benefits of your product or service. Can you help the reader reduce, enhance, build, save or eliminate something?

2. Use a photo of your product or yourself. This photo will help the reader ‘connect’ with you more easily. Check the brochures you have in your office and see for yourself what a difference a photo makes.

3. Use a testimonial. Testimonials will increase your credibility. When using testimonials, use the person’s full name, company name, and ask for thier permission. A testimonial that is in italics and with quotation marks will appear as someone is ‘saying’ it.

4. Call for action. What do you want the reader to do? Call for a free half- hour consultation, visit your website, or call for a free estimate.

5. Use the word ‘free’. I know, we see it so often – and it works! Buy one get one free, free estimates, free parking, free delivery, and a free consultation are just some examples.
 

6. List your services or products. Make it easy for the reader to see what you offer at a glance; using bullets to present your list makes it easy to read.

Michael Losier is an N.L.P. Practitioner and a Business Success Coach living in Victoria, BC Canada. He facilitates a number of live communication and business related seminars, workshops, and international TeleClasses. His TeleClasses can be found at TeleClass International <http://web.archive.org/web/20040226114655/http://www.teleclassinternational.com/>

Michael assists and supports Business owners and Entrepreneurs so they can more easily attract customers to their business