Here
are my Top 5 tips to an effective,
compelling business card:
1.
Photo. Oh yes, what a great deal of
difference your photo will make building
rapport with the reader.
2.
Use both sides of your business card. What
can you put on the back of your card?
Perhaps a map to your business, a
calendar, a quote or a testimonial.
3.
List the benefits your product or
service will have for the CUSTOMER. What's
in it for them?
4.
Quality of paper. One of the
observations that I have made when
watching people select cards they like
best is the way they would feel it between
their fingers. Good quality paper will
suggest your good quality product/service.
5.
Call for Action. What do you want the
reader to do call, e-mail give the
customer as many options to get a hold of
you as possible, fax, e-mail, telephone,
1-800 numbers.
