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TIP!
What do I do with all these old catalogs?
Donate them to local doctor's offices, dental offices,
hair salons, anywhere people have to sit and wait. Of
course, you should label the magazines with a noticeable
sticker that states, "This issue of (fill in the
blank) has been placed compliments of (your business
name). Enjoy it while you wait for your appointment!"
or something similar, so those who read it can learn about
your store. Another smart retailer I know put a
memorabilia pocket full of her business cards inside the
front cover, so the readers could take one for future
reference.
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